企業網站建設——行動比方向更重要

      本公司一直致力於網站建設的工作已有9nianzhijiu
，zhegeshijianshuochangyebuchang，danshishuoduanyebusuanduan，wangzhanjianshebenshenjiushiyigemanchangdeguocheng，zaizhejiuniandewangzhanjiansheshengyazhong，womendadaxiaoxiaoyejieguobushaodedingdan
，keshiyoudekehutabingmeiyoumingbaizuoyigewangzhandeyiyizainali，tebieshiyixiezhongxiaoxingdeqiye，yifangmianmeiyouzhongshiqiwangzhanzaiqiyefazhandangzhongdezuoyou
，lingyifangmianjiushijiaodezijizhishigezhongxiaoqiye，wufazaiwangzhanshangmianquhuafeidaliangdekaixiao
，jiaodewangzhanbingmeiyoudaigeitamenshenmexiaoguo。shishenmegaibianleqiyedechuzhong

？haishiqiyedesixianghexingdongmeiyouluoshidaoshichune？

       首先我個人認為
，客戶已經先入為主，這樣的想法已經是大錯特錯。這zhe種zhong情qing況kuang多duo數shu出chu現xian在zai企qi業ye網wang站zhan。由you於yu商shang城cheng網wang站zhan與yu外wai貿mao網wang站zhan大da多duo數shu都dou是shi屬shu於yu操cao作zuo性xing和he目mu的de性xing比bi較jiao強qiang的de網wang站zhan類lei型xing，相xiang對dui此ci類lei網wang站zhan來lai說shuo，企qi業ye展zhan示shi類lei型xing的de網wang站zhan實shi用yong性xing沒mei有you那na麼me強qiang了le，因yin而er也ye是shi最zui容rong易yi“被遺棄的孤兒”。在zai現xian代dai市shi場chang經jing濟ji發fa展zhan中zhong，中zhong小xiao型xing企qi業ye的de發fa展zhan本ben身shen就jiu存cun在zai著zhe劣lie勢shi，如ru果guo違wei背bei了le互hu聯lian網wang的de發fa展zhan趨qu勢shi
，那na麼me就jiu已yi經jing是shi站zhan在zai劣lie勢shi的de邊bian緣yuan了le，所suo以yi網wang站zhan運yun營ying是shi必bi然ran存cun在zai的de。

       舉(ju)個(ge)簡(jian)單(dan)的(de)例(li)子(zi)，一(yi)個(ge)網(wang)站(zhan)在(zai)建(jian)設(she)時(shi)候(hou)會(hui)深(shen)入(ru)到(dao)細(xi)節(jie)，如(ru)用(yong)什(shen)麼(me)字(zi)體(ti)，字(zi)符(fu)之(zhi)間(jian)的(de)間(jian)距(ju)，每(mei)個(ge)版(ban)麵(mian)每(mei)個(ge)欄(lan)目(mu)如(ru)何(he)設(she)置(zhi)
，圖(tu)片(pian)的(de)放(fang)置(zhi)是(shi)否(fou)合(he)理(li)，等(deng)等(deng)。但(dan)是(shi)網(wang)站(zhan)建(jian)設(she)完(wan)成(cheng)交(jiao)付(fu)之(zhi)後(hou)
，企(qi)業(ye)就(jiu)認(ren)為(wei)網(wang)站(zhan)已(yi)經(jing)完(wan)成(cheng)了(le)
，不(bu)用(yong)管(guan)了(le)

，長(chang)此(ci)以(yi)往(wang)，網(wang)站(zhan)不(bu)用(yong)說(shuo)給(gei)企(qi)業(ye)帶(dai)來(lai)任(ren)何(he)有(you)效(xiao)的(de)價(jia)值(zhi)
，就(jiu)連(lian)訪(fang)問(wen)的(de)人(ren)也(ye)是(shi)屈(qu)指(zhi)可(ke)數(shu)。

       為什麼會造成這種情況呢
？

       shouxianshiqiyeduiyuhulianwangtebieshiwangluoyingxiaozheyikuaibugoushuxi。wangzhanyaozhenzhengfahuiqizhanshijixiyinmubiaoshouzhongdezuoyong
，wangzhanjianshezhishiqizhongzuijibendeyibu
，gengzhongyaodeyibuzaiyuwangzhanjianshewanchenghouqidewangzhantuiguang。wangzhanjingguoguanjianciyouhuacainengtongguosousuoyinqingbeimubiaoshouzhongsuohuozhi，erjingguowangluotuiguangdewangzhancainengzhenzhengweiqiyejianggengduodeqianzaikehuzhuanbianchengzhenzhengyiyishangdekehu。

       在(zai)目(mu)前(qian)的(de)操(cao)作(zuo)情(qing)況(kuang)來(lai)看(kan)，大(da)多(duo)數(shu)企(qi)業(ye)都(dou)忽(hu)略(lve)了(le)後(hou)麵(mian)一(yi)點(dian)。原(yuan)因(yin)一(yi)個(ge)是(shi)企(qi)業(ye)不(bu)懂(dong)得(de)如(ru)何(he)去(qu)進(jin)行(xing)網(wang)絡(luo)推(tui)廣(guang)，也(ye)不(bu)清(qing)楚(chu)網(wang)絡(luo)推(tui)廣(guang)的(de)意(yi)義(yi)
，另(ling)外(wai)一(yi)方(fang)麵(mian)是(shi)網(wang)絡(luo)推(tui)廣(guang)的(de)費(fei)用(yong)相(xiang)對(dui)於(yu)網(wang)站(zhan)建(jian)設(she)的(de)費(fei)用(yong)要(yao)高(gao)很(hen)多(duo)。如(ru)一(yi)個(ge)造(zao)價(jia)3000yuandewangzhan，jinjinshijiangsangezhongduremendeguanjianciyouhuadaobaidushouye，qifeiyongjiuzaiyiwankuaiyishang
，ruguohaiyaoyouhuadaoqitasousuoyinqingdeshouyehuozhezaijinxingqitafangshidetuiguanghuodongdehua
，qifeiyonghaiyaoyuanzaizhegeshuzhishang。

       但dan是shi網wang絡luo推tui廣guang的de效xiao果guo也ye是shi很hen明ming顯xian的de
，如ru被bei認ren為wei是shi垂chui直zhi電dian商shang寒han冬dong的de季ji節jie
，美mei麗li說shuo與yu蘑mo菇gu街jie僅jin僅jin通tong過guo微wei博bo營ying銷xiao一yi躍yue變bian成cheng了le目mu前qian人ren盡jin皆jie知zhi的de知zhi名ming電dian商shang，與yu其qi收shou益yi情qing況kuang對dui比bi，其qi推tui廣guang費fei用yong可ke謂wei是shi非fei常chang的de低di廉lian的de了le，但dan卻que比bi其qi他ta一yi些xie靠kao燒shao錢qian圈quan流liu量liang的de電dian商shang還hai更geng有you效xiao果guo，另ling一yi方fang麵mian，武wu漢han億yi萬wan聯lian合he的de一yi個ge客ke戶hu
，做zuo了le一yi個ge關guan於yu農nong產chan品pin的de網wang站zhan，後hou來lai優you化hua到dao了le百bai度du首shou頁ye，其qi所suo帶dai來lai的de訂ding單dan與yu客ke戶hu不bu但dan給gei其qi企qi業ye帶dai來lai了le很hen大da的de發fa展zhan機ji遇yu
，而er且qie也ye帶dai領ling了le企qi業ye周zhou邊bian的de鄉xiang親qin們men發fa家jia致zhi富fu，這zhe是shi我wo們men在zai網wang站zhan建jian設she中zhong所suo最zui願yuan意yi看kan到dao的de事shi情qing


，企qi業ye的de努nu力li獲huo得de了le成cheng功gong。

       現xian在zai很hen多duo企qi業ye也ye看kan到dao了le電dian商shang的de發fa展zhan以yi及ji互hu聯lian網wang的de發fa展zhan所suo存cun在zai的de機ji遇yu。但dan是shi如ru何he真zhen正zheng落luo實shi行xing動dong去qu從cong中zhong獲huo取qu更geng多duo的de利li益yi，卻que是shi企qi業ye需xu要yao思si考kao的de事shi情qing。畢bi竟jing

，互hu聯lian網wang的de成cheng功gong不bu僅jin僅jin是shi擁yong有you一yi個ge網wang站zhan那na麼me簡jian單dan。